Introducing our latest design... The Peacock Butterfly!

Now available as a full embroidery starter kit (this one is in our intermediate range!) or as a pattern download!

Browse our full range

Our designs are available in several types of embroidery kits: cushions, banners, hoops, or tote bags!

Free UK delivery

On all orders over £30

Green business

We offset the carbon involved in shipping your order - not just that, we also offset the carbon involved in running Paraffle!

Friendly support

We're here to help, and friendly about doing it! Get in touch with us for any questions you have, and we'll get back to you within 24 hours.


We only use recycled/recyclable packaging, and wherever we can organic, fairtrade materials

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All of our kits are designed to be a complete embroidery starter kit - they have everything you need to get started!

1. 7", 8" or 9" Bamboo working Hoop

2. Display material (Either fabric, felt and a wooden display hoop, fabric and a wooden banner frame, an organic fairtrade cotton cushion or an ethically sourced tote bag.

3. DMC Mouliné Spécial 25 thread

4. Prym size 7 Embroidery needle

5. Burda dressmaker's carbon paper (to transfer the pattern to the fabric)

6. High quality photo of the finished design, a pattern with a stitch key, and a stencil pattern for transferring

7. Comprehensive instructions for each stage of the project

8. 8 page stitch guide giving practical instructions and tips on all the stitches you need

We offer a 10% discount for signing up to our newsletter - and any other discounts we run are announced exclusively in the newsletter!

Yes we do, using Royal Mail tracked international.

Provided we haven't already shipped your order, you can cancel or change your order - just send us an email! If we've already shipped your order, then you can return the order and we'll give you a refund (minus the shipping cost!) upon receipt of the return.

I do! I've split this into three separate blogs - one for individual stitch instructions (including videos of the stitches), one for ideas & free patterns; this is my more general embroidery blog, and one blog which is my beginners embroidery blog; I blog about various tips and tricks for beginners in this blog.

So far, I have one free embroidery sampler pattern available in my Embroidery Ideas & Free patterns blog. Any free patterns I do in the future will be in that blog!

Paraffle blue whale kit contents
What options are there for displaying your finished embroidery pieces?
Some tips for any beginners out there suffering from "blank hoop syndrome"!
Let's talk thread - the main brands, and the main types of hand embroidery thread available.
Learn how to do the most popular stitches in hand embroidery!
Learn how to finish off your piece of embroidery by backing it with felt.
If you're getting stuck with French knots, check out these tips & instructions!
Embroidery helped me get through some of my most stressful times at university - Here's my personal take on the relation to mindfulness!
Here's some examples of how Satin Stitch can be used in different designs!
French knots are tricky! So why bother, right? Here's 10 examples of how French knots can be used, to inspire you to master them!